SEOUL -- Wehome (CEO Sangu Jo), Korea’s leading home-sharing platform, announced the official launch of “K-POP Stay 2026 (Seoul·Goyang·Busan)”, a special home-sharing campaign for global fans in celebration of BTS’s 5th studio album “ARIRANG” and their upcoming comeback performances.

K-POP Stay 2026 connects overseas K-POP fans with local Korean citizen hosts, allowing them to stay in Korean homes and experience cultural exchange firsthand.

In alignment with the large-scale concert schedule:
· March 21 in Gwanghwamun, Seoul
· April 9-12 at Goyang Sports Complex Stadium
· June 12-13 in Busan

Wehome will provide customized accommodations in each host city.

Through this initiative, Wehome aims to address recurring issues of accommodation shortages and price surges during major concerts, while establishing a new travel and lodging culture called “K-POP Stay,” where fans and local communities are meaningfully connected.

Hosts may participate either as:
· Volunteer Hosts (ARMY members offering rooms without accommodation fees, receiving only actual expense reimbursement, such as cleaning costs), or
· Paid Hosts operating legally under Korea’s home-sharing system.

All newly registered listings undergo strict screening by Wehome managers to verify safety, cleanliness, and legal compliance. For paid hosts, Wehome utilizes its government-approved Regulatory Sandbox Demonstration Program, which allows legal home-sharing operations under official authorization.

To protect international visitors, accommodation fees will be capped at no more than twice the average market rate for the same period in 2025, ensuring fair pricing and preventing excessive markups.

The first round of host recruitment will begin in Seoul (Gwanghwamun, Jongno, Mapo, Gangnam, and surrounding areas) from February 13 to February 28, targeting 200 citizen hosts with available spare rooms.

Hosts who wish to operate paid accommodations will receive expedited support for legal registration under Wehome’s regulatory sandbox program to minimize legal risks.

Recruitment for Goyang (April concerts) and Busan (June concerts) will open sequentially in accordance with each concert schedule.

Global guest applications for the March Seoul concert will be accepted from March 1 to March 5. Selected guests (after fan verification) will receive exclusive benefits including:

· VIP airport van service (for groups of up to 10)
· Welcome kits featuring K-Beauty amenities and Korean-language merchandise
· Luggage storage service (Wehome Keep)

Abraham Shim, Co-CEO of Wehome, stated, “K-POP Stay 2026 is a privately led cultural exchange campaign that safely supports the massive global movement of K-POP fandom from Seoul to Goyang and Busan. We hope international fans can experience both Korea’s K-POP landmarks and everyday Korean life through stays in citizen hosts’ homes.”