The deal underscores Fanatics Collectibles’ commitment to growing the Chinese market, as well as its international growth strategy in identifying key markets with passionate sports fans and providing them best-in-class products. Earlier this year, Fanatics Collectibles established offices in both Shanghai and Beijing to further strengthen its local presence. For Kayou, this represents a monumental opportunity to expand its already massive consumer base and work with Fanatics Collectibles to provide China its first NBA/NBPA licensed Topps trading card product.

“We are incredibly excited to partner with Kayou in this historic deal to bring officially licensed trading cards to basketball fans in China,” said Ann Wang, Fanatics Collectibles’ Regional President, APAC. “China is home to one of the largest and most passionate basketball communities in the world, and this partnership reflects Fanatics Collectibles’ commitment to serving fandom by creating products and experiences that bring Chinese fans even closer to the players and sport they love.”

A representative from Kayou, remarked: “We are thrilled to partner with Fanatics Collectibles to deliver the best product experience for NBA fans in China. This collaboration allows Kayou to enter a new realm of sports IP and immerse ourselves in the unique charm of sports culture. Through our joint efforts, we believe we can offer an amazing product at the start of the new NBA season, providing NBA fans and trading card collectors a fresh way to interact with their favorite players and teams.”

NBA Match Attax is the first mass market product released by Fanatics Collectibles and Topps under the new basketball license. To celebrate the license and provide unforgettable experiences to fans and collectors in China, Fanatics Collectibles will be at the Asia Sports Card Show (October 10-12) and NBA House (October 8-12). These events will celebrate the joy of collecting and get fans excited about the world of collectibles and everything Topps has to offer.