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Merz Aesthetics¢ç Announced Salma Hayek Pinault as First-Ever Global Brand Ambassador for Ultherapy PRIME¢ç

The Next Generation Platform for Nonsurgical Skin Lifting Treatments
Date: 2025-04-24

RALEIGH, N.C. -- Merz Aesthetics®, the world’s largest dedicated medical aesthetics business, announced world-renowned actress, director and producer, Salma Hayek Pinault, as the first-ever global brand ambassador for Ultherapy PRIME.

Redefining the future in medical aesthetics, Ultherapy PRIME is an advanced micro-focused ultrasound platform for personalized, non-invasive skin lifting.[1,2] It is FDA-cleared to lift the skin on the neck, under the chin, and the eyebrows, as well as to smooth lines and wrinkles on the décolleté.[1] Visible results can be achieved in just one session, with no downtime, and can last up to a year or more.[1-3]

With her unwavering commitment to authenticity, Hayek Pinault trusts Ultherapy PRIME for a personalized, natural-looking lift, with results that can last up to a year or more .[1-3] This collaboration reflects a shared belief in empowering individuals to look and feel their best to fuel confidence worldwide.

Hayek Pinault is a highly acclaimed, Academy Award-nominated actress and Emmy-winning director, also celebrated for her work as a producer. She passionately advocates for causes that align with her core values and beliefs and has long supported several leading nonprofit organizations. As a strong advocate for authentic self-expression and looking great at any age, she encourages others to embrace treatments that enhance their natural features.

“Self-care is essential. Years on screen have taught me to embrace my journey and seek treatments that enhance my natural beauty,” said Hayek Pinault. “Ultherapy PRIME boosts my production of collagen and elastin exactly where I need it, giving me a long-lasting*, natural-looking lift. It‘s non-invasive, takes only one session, and has zero downtime. It is the future of beauty, and that’s why I can’t stop talking about it.”[1-3,6]

The Ultherapy PRIME platform is the evolution of Ultherapy® which has been recognized as the Gold Standard in non-invasive skin lifting.[2] Built on Ultherapy®’s legacy of proven, natural-looking results, Ultherapy PRIME redefines the future of nonsurgical skin lifting by uniquely combining an advanced micro-focused ultrasound platform with vivid real-time imaging.[1] These advancements promote a safe and effective, personalized lift that can last up to a year or more, paired with healthier, younger-looking skin.[1-5]

Since its September 2024 launch, Ultherapy PRIME has already been cleared in over 80% of our targeted markets, with more approvals expected in 2025.**

“We are proud and excited about the recent launch of Ultherapy PRIME, our next-generation platform for non-invasive skin lifting and a testament to our unwavering commitment to delivering meaningful innovations to our customers,” said Bob Rhatigan, CEO of Merz Aesthetics®. “As we continue to expand the global footprint of this launch, we are thrilled to collaborate with Hayek Pinault as the first-ever global brand ambassador for Ultherapy PRIME. At Merz Aesthetics® we empower individuals to embrace their unique beauty with confidence, and our collaboration with Hayek Pinault compellingly embodies this purpose.”

References:

[1] Ulthera® Instructions for Use.
[2] Fabi SG, Joseph J, Sevi J, Green JB, Peterson JD. Optimizing patient outcomes by customizing treatment with microfocused ultrasound with visualization: gold standard consensus guidelines from an expert panel. J Drugs Dermatol. 2019;18(5):426-432.
[3] Werschler WP, Werschler PS. Longterm efficacy of micro-focused ultrasound with visualization for lifting and tightening lax facial and neck skin using a customized vectoring treatment method. J Clin Aesthet Dermatol. 2016;9(2):27-33.
[4] Pavicic T, Ballard JR, Bykovskaya T, et al. Microfocused ultrasound with visualization: consensus on safety and review of energy-based devices. J Cosmet Dermatol. 2022;21(2):636-647.
[5] Goldie K, Kerscher M, Fabi SG, Hirano C, Landau M, Lim TS, Woolery-Lloyd H, Mariwalla K, Park JY, Yutskovskaya Y. Skin Quality - A Holistic 360° View: Consensus Results. Clin Cosmet Investig Dermatol. 2021 Jun 14;14:643-654. doi: 10.2147/CCID.S309374. PMID: 34163203; PMCID: PMC8214518.
[6] Marquardt K, Hartmann C, Wegener F, Park JY, Halbert D, Hsu S, Hengl T. Microfocused Ultrasound With Visualization Induces Remodeling of Collagen and Elastin Within the Skin. J Cosmet Dermatol. 2025 Jan;24(1):e16638



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