Empire State Building Observation Deck Launches Exclusive Soccer Jersey Ticket Offer for Sports Fans in July

NEW YORK -- The Empire State Building Observation Deck (ESBOD) announced a new, exclusive ticket offer for soccer fans who don their favorite team’s duds at the “World’s Most Famous Building” in anticipation of the tournament final.

Guests who plan to wear their soccer jersey to the Empire State Building Observation Deck can purchase tickets online for 15 percent off to enjoy the immersive museum experience and New York City’s best views from the 86th and 102nd Floor Observation Decks. The limited-time offer is available only to guests who wear their soccer jersey on the day of their visit from now through July 31.

“Whether they rep their favorite country’s jersey or the shirt from their hometown heroes, guests can celebrate their teams with prime views of the skyline from the best observation deck in New York City,” said Dan Rogoski, observatory general manager. “There is no more iconic way to celebrate the city’s summer of soccer than at the #1 attraction in the United States.”

Visitors will also have access to the Empire State Building Observation Deck’s iconic soccer jersey exhibition from the Classic Football Shirts vault, that features more than 100 match-worn and rare jerseys from Messi, Ronaldo, Beckham, and other legendary players. The collection will be on view through July 19.

The Empire State Building’s world-famous Observation Deck was voted the #1 top attraction in the U.S. in Tripadvisor’s 2026 Travelers’ Choice Awards: Best of the Best Things to Do and underwent a $165 million reimagination that added a new interactive museum with nine galleries, bespoke host uniforms, and an upgraded 102nd Floor Observation Deck with unmatched views from the heart of New York City.