TOKYO -- NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and INTAGE HOLDINGS Inc. (hereafter “INTAGE HD”), a leading market research company in Japan, announced a mutual sales partnership to expand access to retail measurement insights between Japan and global markets.

Through the collaboration, NIQ and INTAGE HD bring together complementary strengths— INTAGE HD’s deep local retail store panel data and insights into the Japanese domestic market, and NIQ’s global and regional retail store panel data and insights into various international markets—to enable better comparison and understanding of market performance and trends across countries and regions.

This collaboration enhances both companies’ ability to support clients with more consistent and comparable insights, helping clients unlock growth opportunities across markets.

The collaboration enables global clients to access INTAGE HD’s nationwide retail store panel data in Japan (SRI+ and SRI+EC) to support market entry and expansion. NIQ's network will enable smoother access to data and insights on the Japanese market. At the same time, clients in Japan will gain access to NIQ’s global Retail Measurement Services (RMS), covering more than 100 countries and regions, supporting international growth.

“Clients today are increasingly looking for a more complete and connected understanding of consumer buying behavior across markets,” said Chang Park, Managing Director of NIQ’s Northeast Asia Cluster. “Our collaboration with INTAGE HD strengthens our ability to deliver The Full View™—bringing together local depth and global scale to help clients unlock new opportunities and drive growth.”

This collaboration addresses a key challenge for clients: limited comparability between Japan and other markets by connecting local and global data more seamlessly.

Whether expanding into Japan or growing in international markets, clients will benefit from a more unified view of performance.

“Japan is a highly complex and unique market, and a deep understanding of the local market and a global perspective are both essential to realizing business growth,” said Yoshiya Nishi, CEO of INTAGE HOLDINGS Inc. “Through this collaboration, we will combine the strengths of both companies to provide more consistent and actionable insights in the Japanese and global markets, strongly supporting our clients’ decision-making and growth.”

This collaboration reflects a shared commitment by NIQ and INTAGE HD to help clients navigate increasingly interconnected markets with greater clarity and confidence.