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Corona Cero Unveils Global Roster of Athlete Ambassadors to Champion TIME CERO at Milano Cortina 2026

A First-of-Its-Kind Initiative, In Partnership with International Olympics Committee (IOC), TIME CERO Empowers Athletes to Unwind, Recharge, and Celebrate the Moment.
Date: 2026-02-05


Team Corona Cero

MILAN -- Corona Cero today unveiled its global roster of brand ambassadors who will champion TIME CERO, the brand’s new initiative created in partnership with the IOC and Athlete365, throughout the Olympic Winter Games. Together, Team Corona Cero will bring the brand’s “For Every Golden Moment” global platform to life, reminding people that meaningful golden moments can happen anytime, anywhere, or in any season.

Central to Corona Cero’s commitment as a Worldwide Olympic Partner, TIME CERO is designed to celebrate Olympians and help them relax, stay present, and embrace balance amid the intensity of competition. Activated across a range of Olympic Games locations, all Winter Olympians at Milano Cortina 2026 will be able to embrace TIME CERO through nature-inspired spaces and post-competition retreats.

“'For Every Golden Moment’ is more than medals or milestones — it’s also about the small, meaningful moments that make the Olympic journey unforgettable,” said Richard Oppy, AB InBev Global President, Premium Brands. “Our Corona Cero ambassadors and other Olympians will get the chance to enjoy TIME CERO, a moment to unwind, relax, and truly take it all in — whether that is on the slopes, in the village, or even back home celebrating with friends and a beer in hand.”

Corona Cero ‘For Every Golden Moment’ Global Platform



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