2026-05-30, Sat.

Top Stories       Business       Culture & Life       Science & Technology       World

Lecture

Notification

 

NEWS > Culture & Life


American Eagle Announces Lamine Yamal as Global Brand Ambassador

The Historic Five-Year Deal with the International Football Star Includes Talent-Led Campaigns and Limited-Edition Product Collaborations.
Date: 2026-03-15

Photo-> Lamine Yamal for American Eagle (Courtesy of American Eagle)

NEW YORK -- American Eagle Outfitters, Inc. (NYSE: AEO) announced today that the American Eagle brand has signed Lamine Yamal as Global Ambassador. The international football phenomenon will make history with AE’s first multi-year partnership, showcasing the brand’s dedication to global talent and investment in sports culture. Beginning in summer 2026, the five year deal will span multiple campaigns and include limited-edition product collaborations. Lamine Yamal's global appeal and confidence, on and off the field, make him an ideal partner for AE for years to come.

“I couldn’t be more excited to begin this journey with American Eagle,” says Lamine Yamal. “Off the field, I like to play a lot with fashion trends, and as a leading lifestyle and denim brand, AE has the products to help me bring my energy and style to life.”

“American Eagle has positioned itself at the intersection of culture, and for our community, sports are a huge part of their identity,” said Jennifer Foyle, President - Executive Creative Director, AE & Aerie. “Soccer attracts an unrivaled global following, and our multi-year partnership with Lamine Yamal centers AE at the heart of the fandom-highlighting our commitment to him, the sport and our customers.”



 to the Top List of News

Hilton Announces Exclusive Agreement with YOTEL to Expand Global Footprint in Lifestyle Segment
AesMed to Participate in WCHR 2026 and Promote 1111 Hair Care Day Campaign Worldwide
Wehome Opens New Era of Hands-Free Travel in Korea
MetLife, Global Citizen Launch ¡®Footwork for Futures¡¯ Challenge to Expand Access to Education and Sports
Netflix¡¯s ¡°KPop Demon Hunters¡± Announce Official Global World Tour
Aga Khan Museum Launches Season 5 of This Being Human as a Multimedia Video Podcast with new host, Mai Habib
2 Million Downloads in Six Months: Tabelog¡¯s Multilingual App Solves Critical Dining Pain Points for Travelers to Japan

 

Jeonbuk State Envisions Differentiated Global Sports-Specialized City ...
Kindred Labs partners with IPX to turn LINE FRIENDS and BT21 into ever...
Roquette Showcases Its Expanded Consumer Healthcare Capabilities at Vi...
Budweiser Teams with Haaland, Klopp to Launch ¡°Let It Pour¡± Platform...
Rui Hachimura Hosts 2nd Annual BLACK SAMURAI SUMMIT 2026 Showcase to I...
JBL Celebrates 80 Years of Powering Voices
IFF Explores the Science Behind Well-Being at In‑Cosmetics Globa...
The Empire State Building To Celebrate Its 95th Anniversary With a Swe...
Online Applications Open for the 44th Daegu International Vocal Music ...
Pokémon Trading Card Game has premiered at the Tokyo Metropolitan...

 

 

60, Gamasanro 27gil, Guro-gu, Seoul, Korea, e-mail: news@newsji.com

Copyright, NEWSJI NEWSGROUP NETWORK.