LAS VEGAS -- Guidewire (NYSE: GWRE) introduced PricingCenter, enabling P&C insurers to deliver pricing changes quickly and with greater precision - adjusting rates in real time, analyzing impact before release, and responding rapidly to market shifts.

Purpose-built for actuaries, pricing teams, and IT developers, PricingCenter unifies and modernizes the pricing and rating lifecycle, from model design to market deployment. By connecting pricing strategy to execution, it helps insurers stay agile, improve accuracy, and accelerate new product launches.

“With PricingCenter, market disruptions become opportunities to innovate,” said Mike Rosenbaum, Chief Executive Officer, Guidewire. “By unifying pricing and rating, P&C insurers can model, test, and deploy updates faster, enabling them to accelerate product innovation and confidently drive profitable growth.”

PricingCenter speeds time to market for pricing, unlocking profitable business growth by:

·Unifying pricing and rating into a single application that eliminates silos between actuarial, pricing, and IT teams
·Providing end-to-end lifecycle management from model design and testing to rapid, governed deployment
·Enabling actuaries and pricing teams to build, test, and deploy advanced pricing models quickly using a no-code interface with AI-assisted insights and flexible analytical tools
·Supporting sophisticated modeling capabilities including lookups, rating tables, formulas, Generalized Linear Models/Generalized Additive Models (GLM/GAM), modern machine learning (ML), and proprietary price optimization algorithms
·Offering seamless connectivity with Guidewire PolicyCenter, Advanced Product Designer, Data Studio, and HazardHub

“Insurers across the globe are seeking more agile, data-driven, and scalable pricing solutions,” said Dawid Kopczyk, Senior Director, Pricing and Rating, Guidewire. “With PricingCenter, we’ve delivered a unified application that empowers business users to deploy pricing changes with precision and speed, all within an intuitive interface.”

“Today with PricingCenter, I can confidently say we're more agile and better positioned for the future,” said Waseem Vally, Chief Technology and Information Officer, Bryte Insurance Company LTD. “What used to take us months can now be delivered in weeks. Our teams have more time to focus on insights and strategy, rather than being bogged down in manual processes and pricing updates.”