TORONTO -- Motive, a global leader in device management, announced its recognition as a Pacesetter in Counterpoint Research’s 2025 Entitlement Server Rankings. Counterpoint placed Motive in its highest top-right Pacesetter quadrant: the most advanced recognition in the ranking.

This accolade reflects Motive’s decisive investment in entitlement orchestration at a time when operators face urgent deadlines, including Apple’s September 2025 RCS requirement. Motive has taken the lead, proving ability to deliver at scale, currently deployed in large mobile service providers across North America, Europe, Africa, the Middle East, Asia-Pacific, and Latin America.

Removing Barriers to RCS and Beyond

The industry has long wrestled with the lack of a commercial framework for Rich Business Messaging (RBM) and lack of cross platform support between Android and iOS. Motive addresses this by ensuring operators can enable RCS on both Apple and Android devices securely without delay. This approach derisks operator investment by making entitlement orchestration a multi-purpose platform for innovation, not a single-use bet.

Motive’s Entitlement Server supports a wide range of simultaneous use-cases including eSIM onboarding for primary and secondary devices, Phone Number Verification (PNV) through silent SIM-based authentication, CBRS offload, satellite enablement for D2C/D2D, automotive IoT integration, and 5G on-demand slicing.

This breadth ensures operators can respond to new device, service, and revenue models without costly customization or delays.

Setting the Pace for the Industry

“Motive’s recognition as a Pacesetter underscores what our customers already realize - we are the leading full featured supplier of entitlement orchestration deployed at global scale,” said Jeevithan Muttu, VP Product and R&D, Motive. “We invested early to make sure operators were ready for Apple’s September 2025 deadline and Motive is giving operators the flexibility to innovate, differentiate, and monetize faster than ever before.”

Accelerating Monetization of Network Investments

Operators are under mounting pressure to monetize billions already invested in 5G, slicing, and new spectrum. Motive has responded with sustained R&D across its purpose-build telecom software suite. These capabilities demonstrate Motive’s unmatched ability to help operators accelerate digital transformation and monetize connectivity across mobile, home, and IoT domains.

In addition to entitlement orchestration, Motive leads the market on multiple fronts including broadband CPE, IoT, and device & service management provisioning for carriers, having previously earned similar Pacesetter standing in other segments of the market.