OTTAWA, ONTARIO -- Kinaxis® Inc. (TSX: KXS), a global leader in end-to-end supply chain orchestration, announced that Stanley 1913 has selected Kinaxis to modernize its supply chain and ensure operational efficiencies to help ever-increasing consumer demand.

Stanley 1913 innovates, designs and manufactures food and drinkware, including its iconic Quencher H2.0 FlowState™ Tumbler and innovative Stanley Cross Bottle. The global brand’s products are distributed in more than 60 countries worldwide. The Kinaxis Maestro™ platform will empower the Stanley 1913 team to sense potential supply chain hurdles quickly, analyze impacts and mitigation options, and implement rapid actions to address or prevent challenges that impact supply.

“We have explored the use of advanced predictive analytics through machine learning and artificial intelligence, allowing us to gain end-to-end supply chain visibility and enabling powerful scenario planning to facilitate sustainable growth,” said Karthik Sivakumar, vice president of supply chain and operations at Stanley 1913. “From the beginning, we aligned with Kinaxis on the importance of innovating to improve end-to-end distribution efficiencies - sustainably. The unique thinking that Kinaxis brings to the table, plus their ability to orchestrate our supply chain from planning to execution will help us deliver coveted Stanley 1913 products to our consumers, all while keeping our carbon footprint to a minimum.”

“It’s not just economic and environmental disruption that can put pressure on supply chains, but unprecedented spikes in demand can as well,” said John Sicard, president and CEO at Kinaxis. “The success of Stanley 1913’s hugely popular products needed to be considered when re-imagining their supply chain operations. We are thrilled to be part of their success story.”

Kinaxis’ AI-powered software allows companies to orchestrate their supply chain network end to end, from strategic planning to last-mile delivery.