Just like a being that blooms its true colors only when light touches it according to the flow of the waves in the deep sea, this collection depicts a journey into the light to find one’s own color without succumbing to darkness. It provided mysterious inspiration and a special impression to those who experienced it.

In particular, this 2025 S/S Kelly Shin collection attracted more attention as famous celebrities such as actress Kim Hyo-jin and fashion model Song Kyung-ah attended. Kelly Shin is a global brand that explores the modern female self and emphasizes both strength and refined elegance so that every woman can be a featured protagonist in any position.

The Kelly Shin 2025 S/S collection, “To The Shore”, captures the process of gradually moving towards the shore with motifs from the deep blue sea, nature emitting different colors, and the sparkling sandy beach with traces of ripples bathed in light. The collection, which featured in-house prints reminiscent of the deep sea under its majestic sound, was praised for perfectly embodying Kelly Shin’s brand identity and inspiration from nature.

Kelly Shin’s Chief Designer and CEO, Soojin Shin, said, “We support every woman’s journey to the light to find their own color,” marking the successful end of the 2025 S/S collection.

Starting with this Seoul Fashion Week, Kelly Shin, a high-end brand of Dint, will be invited as a Korean brand to the Onirik fashion show hosted by Forbes on September 23, and will hold an exclusive pop-up store in Paris from September 25 to September 30, as they did last year.

With the establishment of a subsidiary in Singapore last year, the company is accelerating its entry into the European market following its entry into the Southeast Asian market. Kelly Shin, who is expanding beyond Korea to the world, is expected to play a leading role in K-fashion.