SEOUL -- The Seoul Design Foundation (CEO Kyung-don LEE) and the Seoul Business Agency (SBA, CEO Hyun-woo KIM), leading the design and culture of Seoul at the core of Korea, will participate in the global design exhibition, MAISON&OBJET, in Paris, France from September 5 to September 9 with the theme “Seoul, MY SOUL.”

The “Seoul, MY SOUL” Pavilion embodies Seoul's vibrant lifestyle and showcases innovative and creative products. Visitors can explore a diverse range of attractive design products that reflect the unique blend of tradition and modernity found in the capital of Korea.

Through a product line that encompasses the basic needs of 25 top design companies, including fashion products, cutlery, cosmetics, and home appliances, visitors can feel Seoul where culture, innovation, and design intersect and further feel K-culture.

Experience Seoul through a variety of products that capture the soul of the city at MAISON&OBJET 2024.

“A Design Center for the betterment of Seoul citizens’ lives” Seoul Design Foundation dreams of transformation and expansion through design, while also operating various projects through design to solve problems that Seoul citizens may encounter. Seoul Design Foundation has pushed forward various design projects with the strategic goals of disseminating the design culture, promoting the design industry, and increasing public interest in design. Through the DDP operation and design projects, the Seoul Design Foundation aims to develop Seoul as a sustainable city and promote the design industry, thereby enriching citizens’ lives and aligning the competitiveness of Seoul designs to global standards.