To put their words into action, LG Indonesia recently set up a hygiene initiative called Mencuci Sehat Bersama LG – LG Healthy Laundry Day in English – providing the opportunity for some of the most underprivileged communities in the country to use washers and dryers, which they may not have easy access to. And, as the region was facing a rainy season, it was even more important for locals to have access to laundry services in the absence of clean water.

Thanks to LG’s flagship washing machines and dryers, participants could wash their clothes at no cost to them. LG Indonesia also partnered with Palang Merah Indonesia – the Indonesian Red Cross ­– to provide an educational hygiene class that taught communities about the endless benefits of living a cleaner and healthier lifestyle, and how they could achieve this. Recently held for a period of four days, attendees learned how to use clean water wisely for washing as well as doing other household chores.

LG Indonesia sent the initiative around other areas of Greater Jakarta in need of help, setting up in the fields of Flamboyan in Lenteng Agung, the East Jakarta Post Office, the Ivogas Volleyball Field in Depok and South Tangerang. Because of the program, LG Indonesia helped clean tens of kilos of dirty laundry quickly courtesy of the company’s advanced washing machine technology.

This program was part of the company’s social action project, LG Loves Indonesia, under which LG Indonesia aims to promote better, more inclusive education and health sectors for its local communities. Earlier this year, with its LG Lebaran Sehat event, the company served healthy food to communities around Jakarta’s landfills while providing health workers with innovative LG wearable air purifiers.