In a move to democratize the BraunPrize, 10 design concepts were awarded the prestigious WINNER accolade this year
For the first time in the history of the BraunPrize, the winners were revealed at a digital award ceremony and the competition announced a public vote plus two design concepts were recognised and awarded a ‘Special Mention’ accolade

KRONBERG, GERMANY-- November 19, 2021 -- Today, Braun revealed the 10 winning concepts of the 21st edition of the BraunPrize International Design Competition at the first ever digital award ceremony; a competition that aims to promote the work of young designers, creatives and inventors.

Over the past 53 years, the competition has become a truly global event with submissions from all over the world. This year, the competition saw 1150 entries from 80 countries, with the international judging panel awarding an equal share of $100,000 USD to 10 exceptional design concepts.

This year, young, up-and-coming designers and inventors were challenged to ‘Shape Tomorrow’ - a call to action for young creative minds to address and solve the challenges of today’s most important global issues.

The digital award ceremony included many firsts, including the very first ‘Special Mention’ accolade. Narrowly missing out on the top spot, two concepts were highly commended by the international jury panel for their thought-provoking designs; and in keeping with the BraunPrize tradition of supporting young design talent, the recipients were awarded a mentorship with leaders from the Braun design team.

Established in 1968, the BraunPrize was Germany’s first international design competition, and Braun’s continuous commitment to nurturing young talent has been highly regarded by the design world and the design-aware public ever since.
Over the past 100 years, Braun has shaped the past, present, and future with ‘good design’. Braun believes that good design follows the principles of ‘Simple, Useful and Built to last,’ and that these design tenents remain as relevant in 2021 as they were in 1921 in making life better for people and the environment.

Speaking at the 2021 BraunPrize Digital Award Ceremony, Oliver Grabes, Chairman of the BraunPrize commented: “I would like to express my thanks for the incredible response to this year’s competition. Despite closed universities and difficult work situations for most of you, we received so many exceptional submissions. As always, it has been inspiring to see the wonderful creative talent coming through amongst the next generation. I hope the award money will support this pool of young creatives to follow their passion, use their talent to excel and make a difference through ‘Good Design’. Good design means simple and useful design for everyone—design that anyone can understand, and anyone can make use of to better their life and to better our collective future.”

The digital award ceremony not only celebrated the brightest new design talent from around the world but also announced the first ever public vote element for the competition; the public vote accolade will be awarded to one of the 10 winning concepts via an online voting process on social media, engaging the public in the awards programme and its results. The public will also have the opportunity to win 1 of 10 Braun watches by placing a vote.

The public voting period will open on Friday 19 November and will conclude on 9 December 2021.