NEW YORK-- September 11, 2021 -- Epik, the leading global licensing agency placing brands into video games, today announced their partnership with 9/11 Day, the nonprofit that successfully worked to establish the anniversary of the 9/11 attacks as a federally-recognized National Day of Service and Remembrance (“9/11 Day”), as its official NFT partner supporting the 20th Anniversary of 9/11 National Day of Service.

For the very first time, a group of video games will collaborate for charity under a collective campaign supporting 9/11 Day, and spearheaded by Epik. This groundbreaking concept took months of coordination and hard work to develop and will reach tens of millions of users worldwide.

Being selected as the exclusive NFT provider means Epik will help launch 9/11 Day’s first-ever NFT fundraiser with a goal to drive awareness and contributions for the nonprofit, particularly among younger audiences and avid gamers who may not be familiar with the organization or its cause. To accomplish this, Epik is collaborating with several of its longstanding game partners, including The Sandbox, Atom Universe, five separate Ready Game titles, and Playtika to launch exclusive in-game events, digital collectibles and NFTs to promote the fundraising campaign and National Day of Service.

“Epik is proud to have been chosen to strategize and work with 9/11 Day. We feel strongly that the right move is to bring them into the Metaverse and NFTs by rallying the leading gaming platforms to help establish the first ever multi-game charity campaign. It’s an exciting new way for the organization to engage audiences and supporters,” said Victor David, Co-Founder & CEO, Epik. “It’s an honor to support 9/11 Day with what we do best - creating one-of-a-kind digital experiences. This is a cause we all believe in, and we are super grateful that many of our video game clients stepped up and opened up their doors to offer this brand-new collective form of engagement.”

On top of pioneering this first-of-its-kind awareness and charity campaign, Epik has curated a collection of NFT artwork created by famous artists with ties to New York and who are passionate to give back and inspire. This includes Vladimir Nazarov, Cope2, Jason Naylor, Michael Rieger, Studio 502, AWTT, Jerome Gastaldi and many others.

Epik will drop a new set of NFTs each week from the collection’s different artists in a campaign leading up to the September 11 anniversary. The exclusive artwork will then be auctioned off or sold, with all NFT net proceeds from the in-game events donated to 9/11 Day, a registered 501(c)(3) nonprofit. Drops will occur on September 7, and September 11.

The official 9/11 Day NFT collection is available for purchase at the Epik Prime Marketplace (epikprime.com).