The campaign features an anthem film set to the original song “Endless Sun,” written, composed, and produced by Stray Kids, alongside key visuals and a range of global initiatives. Limited-time POP-UP events will also open in Osaka (Japan) and Seongsu, Seoul (Korea), offering immersive collaboration content and product experiences.

Through this campaign, Bioré UV communicates its core value globally: combining high UV protection with a comfortable texture designed for everyday use.

Special Website: https://www.kao.co.jp/bioreuv/sunlightisyourspotlight/en/

Background of the Global Campaign
Amid rising global temperatures and changing UV environment, more people have become cautious about spending time under the sun. In response, Bioré UV has redefined the sun—not as something to avoid, but as a spotlight that empowers individuals to shine.

Since 2025, Bioré UV has partnered with globally acclaimed K-pop group Stray Kids under the message “SUNLIGHT IS YOUR SPOTLIGHT.” Now in its second year, the campaign marks a milestone with the brand’s first-ever music collaboration.

“Endless Sun,” created exclusively for this campaign, is a fully original anthem written, composed, and produced by Stray Kids.

The anthem film embodies Bioré UV’s message of empowering everyone to step into the sunlight with confidence, supported by its powerful UV protection.

“Endless Sun” — An Anthem Song Co-Created with Stray Kids, Sharing the Brand’s Vision
Streaming URL:
Spotify https://bit.ly/40ZAv6P
Apple Music https://bit.ly/4brUq3h
YouTube Music https://bit.ly/4rzQ28l
Amazon Music https://bit.ly/4sGElgY

Comment from Stray Kids
“We are truly honored to have created this song in collaboration with Bioré UV. Having used Bioré UV in our daily activities, we have personally felt the reassurance and positivity that allow us to shine as ourselves even under the sun, and we incorporated those emotions into this track. We hope it encourages everyone to step confidently into the sunlight.”

About the Anthem Film — “SUNLIGHT IS YOUR SPOTLIGHT.”
Anthem Film (60-second version):
http://youtube.com/watch?v=40S9ZH1gVH4

The anthem film portrays the members of Stray Kids engaging freely with sunlight in their own ways. It opens with Felix gazing at the sun and whispering, “I wanna kiss you back.” before the members move through a city illuminated by light. Through beams and reflections, each member walks confidently in their own direction, expressing the beauty of shining under the sun. The film culminates in a collective message encouraging all who step into the sunlight.

POP-UP Events in Japan and Korea: “Bioré UV × Stray Kids ‘STAY in Spotlight’”
Limited-time POP-UP events will be held in Osaka and Seongsu, Seoul, where Bioré UV will make its full-scale Korean market entry in 2026. Visitors will not only be able to experience Bioré UV products but also explore campaign visuals, Stray Kids autographed life-sized standee, costumes worn during filming, product displays, and interactive activities including lucky draws.

Seoul (Seongsu), Korea
Period: March 20 (Fri) - March 29 (Sun), 2026
Venue: LECT Seongsu
Address: 65 Yeonmujang-gil, Seongdong-gu, Seoul, South Korea
Opening Hours: 12:00 PM - 8:00 PM (KST)
Admission: Advance reservation via Naver or same-day entry

Osaka (Shinsaibashi), Japan
Period: March 30 (Mon) - June 30 (Tue), 2026
Venue: Kao Wow
Address: 1F Taiko Building, 3-6-13 Minamikyuhojimachi, Chuo-ku, Osaka, Japan
Opening Hours: 11:00 AM - 6:00 PM (JST)
(Closed on Saturdays, Sundays, and national holidays)
Admission: Walk-in entry
Exhibition content and admission procedures are subject to change.

Global Campaigns to be Launched Sequentially in Each Region
We will sequentially roll out various campaigns in markets worldwide where Bioré UV is available. *Please note that the availability, timing, and specific details of these campaigns will vary by country and region.

Background on the Appointment of Stray Kids
Bioré UV is currently available in 39 countries and regions worldwide. Stray Kids, who have continued to challenge global stages since their trainee days, embody the message “SUNLIGHT IS YOUR SPOTLIGHT.” Through this collaboration, Bioré UV aims to deepen global engagement and become an irreplaceable presence in everyday life.