LINE FRIENDS characters, now living across your devices with Kindred.
SINGAPORE -- Kindred Labs announced a strategic partnership with IPX (formerly known as LINE FRIENDS), the globally recognized character brand LINE FRIENDS, BT21, ZO&FRIENDS and more.
Through the partnership, Kindred Labs and IPX will create AI-powered companion experiences that bring expressive character personalities into everyday digital life through responsive, emotionally resonant interaction.
The companions are being designed in a new form factor: a persistent character presence that lives on top of your screen, showing up in the flow of everyday moments, from desktop and mobile to emerging surfaces like smart glasses over time. Beyond personality and expression, these companions are being built to function as powerful personal assistants, designed to become a primary way people use AI throughout their day, expressed through a friendly and familiar presence.
Planned to launch in April 2026 globally excluding China, the partnership aligns with the 15th anniversary of LINE FRIENDS’ iconic character BROWN, introducing a new way for fans to connect with BROWN in daily life.
The partnership was negotiated by Beanstalk, a division of CAA Brand Management, which represents IPX as its interactive licensing agent.
