FRISCO, TEXAS -- Nexo, the digital assets wealth platform, has been named the U.S. ATP 500 Dallas Open’s first-ever Title Partner under a multi-year agreement beginning in 2026, as the company advances its long-term brand strategy through leading global sports properties. The partnership was unveiled in Dallas alongside the debut of the Nexo Dallas Open brand and the resurfacing of two public tennis courts in North Texas. As one of only two ATP 500 tournaments in the U.S. and the country’s sole indoor ATP Tour championship, the Dallas Open places Nexo among a limited group of ATP 500 title partners.

“This partnership with Nexo represents a transformative milestone for the Dallas Open,” said Tournament Director Peter Lebedevs. “Securing a title sponsor of this caliber as we launch into year two as an ATP 500 event continues to elevate our tournament on the global stage. Aligning with a partner that is shaping the next generation of digital asset solutions strengthens our vision for the next generation of tennis.”

For Nexo, the multi-year agreement is a strategic investment in sustained global brand visibility, positioning the company within premium sports ecosystems that engage affluent audiences and reinforce long-term value.

As part of today’s announcement, the Nexo Dallas Open highlighted its community impact with two newly resurfaced tennis courts in North Texas aimed at expanding year-round access for youth and recreational players.

The Dallas Open, now entering its fifth year in North Texas, was elevated to ATP 500 status in 2025 — a move that has increased its international visibility and commercial appeal.

Attracting top-ranked U.S. and international players including leading U.S. players Taylor Fritz and Ben Shelton, as well as 2025 Dallas Open runner-up Casper Ruud, the 2026 Nexo Dallas Open will be held February 7-15 at the Ford Center at The Star in Frisco, the Dallas Cowboys’ headquarters and training facility.

The Dallas Open marks Nexo’s fourth tennis partnership overall and its third ATP Tour collaboration, building on a recently announced multi-year partnership with the Australian Open, following sponsorships of the ATP 500 Abierto Mexicano Telcel in Acapulco and the ATP 250 Mifel Tennis Open in Los Cabos.